PRIVACY POLICY

Effective: March 1, 2026

Last Updated: March 1, 2026 

INTRODUCTION

Lake Data Services, LLC ("LakeMapper.com," "LakeMapper," "we," "our," or "us") respects the privacy of your information. This Privacy Notice is designed to assist you in understanding how we collect, use, share, and safeguard your information. This Privacy Notice applies to individuals who access our website at www.LakeMapper.com and our mobile application(s) (collectively, "Site") and any of our online services (collectively, "Services").

From time to time, we may change this Privacy Notice. If we do, we will post an amended version on this webpage with a new "Last Updated" date. If we make material changes, we will provide you with additional notice, such as adding a statement on the homepage of our Site or sending you an email notification. Please review this Privacy Notice periodically.

1. PERSONAL DATA WE COLLECT

We collect personal data from you through your use of the Site and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:

Personal Data You Provide

Depending on how you interact with our Site and Services, we will collect the following personal data that you voluntarily provide to us:

• Create an Account. If you create an account, you will provide us with your name, email address, phone number, company name (if applicable), billing address, and password.

• Sign In. When you sign into your account, you will provide us with your email address or username and password.

• Subscribe to Services. If you subscribe to our Services, you will provide us with your name, email address, billing address, payment method information (credit card number, expiration date, CVV), and subscription plan selection.

• Direct Mail Campaigns. If you use our direct mail services, you will provide us with mailing content, recipient property addresses, recipient names (if applicable), and any customization preferences for postcard design.

• Contact Us. If you contact us, you will provide us with your name, email address, phone number (optional), and any information you choose to provide in your message.

• Sign Up for Emails. If you sign up to receive emails from us, you will provide us with your email address and name (optional). To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails. You also may submit a request to us at support@lakemapper.com. 

Personal Data We Collect as You Navigate Our Site

We automatically collect certain personal data through your use of our Site and our use of cookies and other tracking technologies, such as the following:

• Usage Information. For example, the pages on the Site you access, the frequency of access, search queries you perform, and what you click on while on the Site.

• Device Information. For example, hardware model, operating system, application version number, browser type, and unique device identifiers.

• Mobile Device Information. Aggregated information about whether the Site is accessed via a mobile device or tablet, the device type, and the carrier.

• Location Information. General location information from Site visitors on a city-regional basis derived from IP addresses.

• IP Address Information. Your Internet Protocol (IP) address and related network information.

For more information on our cookie usage, see our "COOKIES AND OTHER TRACKING TECHNOLOGIES" section below.

Personal Data We Collect from Other Sources

In some cases, we may receive personal data about you from other sources, including:

• Third-Party Data Providers. We obtain property owner contact information, property enrichment data, and mailing address verification data from third-party data providers and data brokers.

• Public Records. We collect property ownership information, tax parcel data, and property characteristics from county tax assessor offices and other government entities.

• Mapping and Geographic Data Providers. We obtain lake location data, geographic boundaries, and water body information from USGS and other geographic data sources.

2. HOW WE USE YOUR PERSONAL DATA

In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law to:

• Provide, maintain, and improve our Site and Services;

• Process your subscription payments and manage your account;

• Fulfill your direct mail campaign orders through our third-party service providers;

• Provide customer support and respond to your inquiries;

• Send you transactional communications, including account updates, billing notifications, direct mail campaign confirmations, and service announcements;

• Send you marketing communications about our Services (with your consent where required by law);

• Analyze usage patterns and Site performance to improve user experience;

• Protect the security and integrity of our Site and Services;

• Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms and Conditions, and to otherwise fulfill our legal obligations;

• Monitor compliance with and enforce this Privacy Notice and any applicable agreements and policies;

• Defend our legal rights and the rights of others;

• Fulfill any other purposes for which you provide it;

• For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and

• Comply with applicable law.

3. HOW WE SHARE YOUR PERSONAL DATA

We may share the personal data that we collect about you in the following ways:

• With Service Providers. We share personal data with vendors who perform services on our behalf, including subscription management platforms, payment processors, direct mail fulfillment partners, data enrichment providers, email service providers, hosting providers, customer support platforms, data analytics providers, and website maintenance providers.

• Direct Mail Service Providers. When you use our direct mail services, we share recipient names, mailing addresses, and mailing content with our direct mail fulfillment partner to process and deliver your mailings.

• Payment Processors. We share payment information with third-party payment processors to process your subscription payments and activity-based fees.

• As Required by Law. To the extent that we are required to do so by law, court order, subpoena, or other legal process.

• Legal Proceedings. In connection with any legal proceedings or prospective legal proceedings.

• To Protect Rights. To establish, exercise, or defend our or a third party's legal rights, including providing information to others for the purposes of fraud prevention.

• Business Transactions. With any person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events, and that person or entity may use your personal data for their own purposes.

• With Your Consent. With any other person or entity where you consent to the disclosure.

• Other Purposes. For any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.

4. COOKIES AND OTHER TRACKING TECHNOLOGIES

How We Use Cookies

Like many other companies, we use cookies and other tracking technologies (collectively, "Cookies"). Cookies are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).

We use Cookies to:

• Estimate audience size and usage patterns;

• Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs;

• Keep track of search queries and property searches;

• Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and

• Recognize when you return to the Site.

We set some Cookies ourselves, while separate entities set other Cookies. We use Cookies other entities set to provide us with useful information, to help us improve our Site and Services, to conduct advertising, and to analyze the effectiveness of advertising.

How You Can Manage Cookies

Browser Settings. You can block Cookies by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies), you may not be able to access all or parts of the Site.

You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org or www.allaboutcookies.org.

5. OPT-OUT PREFERENCE SIGNALS

We do not engage in "sales" or "shares" or "targeted advertising" as those terms are defined under applicable state privacy laws, and therefore our Site does not recognize the Global Privacy Control ("GPC") signal. For more information and to download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Some internet browsers incorporate a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. 

Given that there is not a uniform way that browsers communicate the "Do Not Track" signal, the Site does not currently interpret, respond to, or alter its practices when it receives "Do Not Track" signals.

6. SECURITY

We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

7. DATA RETENTION

We retain your personal data for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the Services you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Specifically, we retain:

• Account Information for the duration of your subscription plus seven (7) years after account closure for accounting and legal compliance purposes.

• Payment Information in accordance with our payment processor's retention policies and applicable financial recordkeeping requirements.

• Direct Mail Campaign Records for seven (7) years to comply with marketing compliance and recordkeeping obligations.

• Usage and Analytics Data for up to two (2) years.

8. THIRD-PARTY LINKS

The Site may contain links that will let you leave the Site and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.

9. CHILDREN'S PRIVACY

The Site and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13.

10. YOUR STATE PRIVACY RIGHTS AND ADDITIONAL DISCLOSURES

Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. For example, California, Colorado, Connecticut, Delaware, Oregon, Virginia, and other states have passed privacy laws. If you are a California resident, please see our "NOTICE TO CALIFORNIA RESIDENTS" section below.

For other state residents, your privacy rights may include (if applicable):

• The right to confirm whether or not we are processing your personal data and to access such personal data;

• The right to obtain a copy of your personal data in a portable and readily usable format;

• The right to delete personal data that we collected from you, subject to certain exceptions;

• The right to correct inaccurate personal data that we maintain about you, subject to certain exceptions;

• The right to opt out of the processing of your personal data for purposes of (1) targeted advertising; (2) the "sale" of your personal data; and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you; and

• The right not to receive discriminatory treatment by us for the exercise of your privacy rights.

We do not use personal data for targeted advertising, sales, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals.

To exercise your rights, 

please visit www.lakemapper.com/contact for instructions on how to submit a request, email us at support@lakemapper.com, or call us at 314-324-8685. If legally required, we will comply with your request upon verification of your identity.

11. NOTICE TO NEVADA RESIDENTS

Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. We do not currently sell personal information as defined in Nevada law. However, if you are a Nevada resident, you may submit a verified request to opt out of sales and we will record your instructions and incorporate them in the future if our policy changes. You may send opt-out requests to support@lakemapper.com .

12. NOTICE TO CALIFORNIA RESIDENTS

The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 ("CCPA"), requires that we provide California residents with a privacy notice that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Notice is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.

The CCPA defines "personal information" to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. For purposes of this "NOTICE TO CALIFORNIA RESIDENTS" section, we will refer to this information as "Personal Information."

Notice at Collection of Personal Information

We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Notice, have collected the following categories of Personal Information:

• Identifiers (name, email address, postal address, phone number, IP address, account name, unique device identifiers, subscription ID)

• Personal information described in California's Customer Records statute (name, address, telephone number, credit card number, bank account number)

• Commercial information (subscription plan details, direct mail campaign records, property searches conducted, data export history, purchasing history)

• Internet or other electronic network activity information (browsing history, search history, information regarding interaction with our Site)

• Geolocation data (general location derived from IP address)

• Inferences (preferences related to lake properties, marketing interests, property types of interest)

We collect Personal Information directly from California residents and from third-party data providers, county government entities, public records sources, mapping data providers, and payment processors.

How We Use Personal Information

In addition to the purposes stated above in the section "HOW WE USE YOUR PERSONAL DATA," we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

• Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services, or providing similar services;

• Providing advertising and marketing services;

• Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes;

• Debugging to identify and repair errors that impair existing intended functionality;

• Undertaking internal research for technological development and demonstration; and

• Advancing our commercial or economic interests.

Disclosure of Personal Information

The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Notice:

We disclosed Personal Information for the following business purposes: to provide our Services, process payments, fulfill direct mail orders, provide customer support, analyze Site usage, and maintain our Site.

We have not sold or shared Personal Information in the twelve (12) months preceding the Last Updated Date of this Privacy Notice. We do not knowingly sell or share the Personal Information of consumers under 16 years of age. We do not use sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.

Retention of Personal Information

For an explanation of how long we retain Personal Information, please see the "DATA RETENTION" section above.

Your Rights

If you are a California resident, you have the following rights with respect to your Personal Information:

1. The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources, the business or commercial purpose, the categories of third parties to whom we disclose Personal Information, and the specific pieces of Personal Information we collected about you;

2. The right to delete Personal Information that we collected from you, subject to certain exceptions;

3. The right to correct inaccurate Personal Information that we maintain about you;

4. The right not to receive discriminatory treatment by us for the exercise of privacy rights the CCPA confers.

How to Submit a Request. You may submit a request to know, delete, and/or correct by visiting www.lakemapper.com/contact for instructions on how to submit a request, emailing us at support@lakemapper.com, or calling us at 314-324-8685.

Verification Process. We will comply with your request upon verification of your identity. We will verify your identity to a reasonable degree of certainty by asking you to verify data points based on information we have in our records concerning you.

Authorized Agents. If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. We will require additional information to verify your authority to act on behalf of the California resident.

Shine the Light Law

We do not disclose personal information obtained through our Site or Services to third parties for their direct marketing purposes. Accordingly, we have no obligations under California Civil Code § 1798.83.

13. ACCESSIBILITY

We are committed to ensuring this Privacy Notice is accessible to individuals with disabilities. If you wish to access this Privacy Notice in an alternative format, please contact us as described below.

14. HOW TO CONTACT US

To contact us for questions or concerns about our privacy policies or practices, please email us at support@lakemapper.com or write to us at:

Lake Data Services, LLC
Attn: Privacy Inquiries
8740 Big Bend Blvd.

Room L

Saint Louis, MO 63119-3730

By using the LakeMapper.com Site and Services, you acknowledge that you have read and understood this Privacy Notice.